Why is Prudential #1 Rank Choice
Prudential was chosen as the best life insurance company overall based on the company history dating back to 1873, the broad selection of policies available, and excellent ratings for financial strength.
Pros & Cons
- Get an instant quote for term life insurance online
- Excellent ratings for financial strength
- Multiple riders can be added to your policy
- No online quote for permanent life insurance coverage
Prudential Financial dates back to 1873, which bodes well for its reliability. The Prudential Insurance Company of America also boasts an A+ rating with AM Best, as well as an AA- rating with Standard & Poor’s in terms of its financial strength.2
Prudential offers term life insurance coverage, universal life insurance, indexed universal life insurance, and variable universal life insurance, and you can add riders to your policy that include an accidental death benefit, a living needs benefit, and a children’s protection rider.
Prudential does let you apply for an instant online quote for term life insurance. To learn more about life insurance from Prudential, have a look at our full review.