Illinois’ GCG Financial Rebrands as Alera Group

GCG Financial, a full-service financial services firm, announced that it is changing its corporate branding to Alera Group. The firm was started in 1975 and became one of the founding firms of Alera Group in 2017. The transition to Alera Group branding reflects the firm’s national capabilities and industry expertise while enabling it to expand its resources in all areas of business.

“We are excited about our rebrand and believe these changes will help fuel future growth and success,” said Rick Levitz, managing partner. “As we continue to deepen our expertise and expand the services we provide, the transition to Alera Group will allow our colleagues to seamlessly partner with national colleagues under one unified brand.”

The company’s more than 250 employees will continue to support the business and remain headquartered in Deerfield, IL, a suburb of Chicago.

Alera Group is an independent, national insurance and financial services firm created in 2017 through a merger of 24 like-minded, high-performing, entrepreneurial companies. Since then it has grown to a $1 billion firm with 150-member firms.


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